OVERVIEW

Activity Overview:

This is the first day of a two-part lesson in entrepreneurship marketing research. In the overall project, Bake Sale, the class will become a company. In this piece of the unit, students will be learning about market research. They will create a survey and begin to collect the data, this is an unplugged lesson.

Meta description

• Subject Area: Computer Science, Business
• Grade Level : 9-12
• Computer Science Domains:
  • Data Analysis, Impacts of Computing
• Computer Science Principles:
  • Collaborating Around Computing
• Materials:
  • None
• Considerations:
  • understanding of market research

Lesson Plan

Overview

This is the first day of a two-part lesson in entrepreneurship marketing research. In the overall project, Bake Sale, the class will become a company. In this piece of the unit, students will be learning about market research. They will create a survey and begin to collect the data, this is an unplugged lesson.

ASSESSMENT PRE/POST-TEST

What is market research? What is the purpose of a survey? What would data collection tell you from a survey? Assessment: Rubric for survey and presenting data

OBJECTIVES

understand the importance of market research develop their own surveys begin to collect data ways to present the data.

CATCH/HOOK

video: using Nike (Nike is a brand know by students and marketing is their biggest area)

ACTIVITY INSTRUCTIONS

This is the first day of a two-part lesson in entrepreneurship marketing research. In the overall project, Bake Sale, the class will become a company. In this piece of the unit, students will be learning about market research. They will create a survey and begin to collect the data, this is an unplugged lesson.

Supplements

Any items in this section are the property & under the license of their respective owners.

REVIEW

the students will develop a presentation to present their data

STANDARDS